YUE HANG LAW

This reel was created to inspire gift selection in the lead-up to Christmas, drawing on the nostalgic spirit of the British game show The Generation Game as a playful creative framework for showcasing Summerill & Bishop's product range.
 

The concept called for a production approach that could match the warmth and wit of the idea. A digitally-animated title sequence, built frame by frame in Photoshop and Illustrator, set the tone with a knowing nod to 90s television aesthetics. From there, in-studio videography and Generative AI footage were woven together to bring the format to life in a way that felt fun and festive, without losing the quiet elegance the brand is known for.
 

The reel was published on S&B's social channels in the days before Christmas, where it received an enthusiastic response from the brand's audience before being taken down due to a copyright consideration around the source material.