A little about me.
 

Hong Kong-raised, London-based, and fluent in internet culture before it becomes a headline. I track trends, lifestyle shifts, and cultural moments the way some people track stocks: obsessively, and with a sharp instinct for what's next.

That eye for culture has been put to work on both ends of the spectrum. At Summerill & Bishop, heritage luxury tableware shop based in Notting Hill, I shaped deliberate, authentic storytelling rooted in legacy. At ORPIVA, a startup  agency connecting influencers to brands, I managed the end-to-end execution of fast-moving, digitally-led influencer and UGC campaigns for clients such as NIKE, Samsung and AG1. Across both, I've turned cultural insight into creative work that's grounded in data, not just hunches.

I am unafraid to challenge conventions. Eager to create meaningful impact.

If you're after bold storytelling with substance behind it, let's talk!