YUE HANG LAW

Luxury in Transit is a mock editorial concept I created for Prada. The shooting and styling choices I proposed in this editorial shoot provide a snapshot into the frenzied hurry of everyday life, people living in their moment, contrasted by the elegant restraint shown in Prada's garments.

 

At its core, the concept celebrates confidence and self-assured individuality: characters living their best life in Prada, unconcerned with the opinions of others, moving at their own pace, rather than letting nothing dictate otherwise.