YUE HANG LAW

This reel was built around a deeply personal piece of audio — a recording of Bernadette Bishop's young granddaughter singing a reimagined version of The Twelve Days of Christmas, with each gift replaced by a Summerill & Bishop product.

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The charm of her voice did much of the creative work on its own. My role was to build a visual world around it that matched its warmth and innocence, drawing viewers into the cosy, joyful atmosphere that sits at the heart of the brand. To complement the audio, I created an animated sequence from scratch using S&B product visuals, designing each frame with a whimsical, childlike quality that felt true to the spirit of the singer.

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The result is something that feels less like an ad and more like a memory.