YUE HANG LAW

For Halloween, Summerill & Bishop wanted to showcase Astier de Villatte's whimsical ceramic animal pieces in a way that felt truly magical. Using in-store product photography as a foundation, I applied Generative AI to animate the ceramics as if they had come alive within the store's walls. The soundscape was carefully crafted to echo the cries of each animal, pulling viewers deeper into the illusion. The result is a series of atmospheric clips that tap into the mystery of Halloween, imagining the store as a place of quiet, after-hours enchantment.